Facebook in Africa
Written by Wesley Cate on July 1, 2015
Recognizing the massive untapped market opportunity in Africa’s 1 billion people, Facebook has decided to establish an office in South Africa. According to Bloomberg, there are only 120 million or just .12% of the African continent’s population on Facebook.
The tech giant will face challenges as it looks to expand its reach across Africa, including, internet connectivity, feature phone usage, and data charges.
Read more on Facebook's expansion here.