HBR on Doing Business in Africa

Filed in: investment

Written by Wesley Cate on July 8, 2015

With the rising interest in adding sub-Saharan Africa to emerging market portfolios, Harvard Business Review recently covered some of the myths of doing business in sub-Saharan Africa. These misconceptions include:

1. There is no competitive urgency to build a presence in sub-Saharan Africa.
2. Sub-Saharan Africa's growth is all about natural resources and consumer spending.
3. Fast economic growth means quick returns.
4. Sub-Saharan Africa is too volatile and unpredictable.
5. Sub-Saharan African markets can be prioritized merely by using data.
6. Relying solely on distributors is a sustainable Africa strategy.
7. South Africa is the natural hub from which to manage a sub-Saharan Africa business.

Read more here.